Sheep photos in Wovember

Judging the Wovember competition photographs has taken a short while because in deciding which photos should win, several factors emerged. We realised that because WOVEMBER is essentially a campaign site, the winning entries should somehow make WOOL accessible and exciting for new audiences; to speak somehow of the virtues of WOOL in a way which… Continue Reading Sheep photos in Wovember

There is no substitute for WOOL

Wovember — our month-long celebration of WOOL is now drawing to a close. Today, it is very easy to use the internet as a platform for a campaign, but in the 1950s, the Woolmark Company / International Wool Secretariat had a rather different idea to publicise the virtues of wool. They held a competition in… Continue Reading There is no substitute for WOOL