This evening we are introducing our final weekly sub-theme for this year’s POLITICS OF WOOL extravaganza: WELCOME TO THE WEEK OF WOOLPOWERMENT! To kick things off we are revisiting a post from our archives about Prick Your Finger – the legendary haberdashery/wool shop/art gallery of Bethnal Green created by Rachael Matthews and Louize Harries in 2007. Prick Your Finger in its original shop-gallery-haberdashery format is no longer here, but its legacy lives on. It was such an important project for changing perceptions of textiles and especially wool that we wanted to update and republish this piece. We are doing so in celebration of all that we can do as businesses small and large to creative positive social change.

For an update on the founders of this project, Rachael Matthews recently wrote a book called The Mindfulness in Knitting

The Mindfulness in Knitting by Rachael Matthews
The Mindfulness in Knitting by Rachael Matthews

…and Louize Harries continues her amazing investigations into the possibilities of textiles through her vibrant artistic process here.

Knit vs. Weave by Louize Harries
Knit vs. Weave by Louize Harries

But tonight we are going back in time to celebrate the history of Prick Your Finger, best haberdashery ever, 2007 – 2015. A version of this post was first published on Wovember in 2011.

In a world where widespread knowledge of where and how clothes are made exists, it would be unthinkable to describe a pair of viscose shorts as “woollen” because everybody would know at once that this was nonsense. Yet as long as there are enormous gaps between producers and consumers of clothes on the High Street, it is easy for misleading advertising campaigns to take hold in the public imagination.

Everyone interested in raising public awareness about wool as a product is therefore working in some way to close the gap between its production and its consumers. Strategies for doing this range from yarn businesses providing detailed information about where and how their yarns are produced, (like Blacker designs) through to companies who are building the traceability and sustainability of their products into the heart of their brand (like Finisterre). Also, over the past few years we have seen new and innovative business models such as the CSA initiative pioneered by Juniper Moon Farm, where consumers were given a stake in the whole enterprise of fiber production, and involved in the life of the farm (through the amazing blog and sheep day events) as well as getting yarn from the farm at the end of the year.

This evening I want to talk specifically about Rachael Matthews and Louize Harries of Prick Your Finger, and how their project, Prick Your Finger, closed the gap by contextualising their activities as a haberdashery within an active cultural programme that included exhibitions, workshops, and large-scale artworks in which the public were nearly always encouraged to participate. The Prick Your Finger approach linked wool with Art and with Culture, and many exhibitions and artworks instigated by Matthews and Harries underscored the power we have to support wool in our actions and in the decisions we make each day.

Their Manifesto was exuberant and uncompromising in its in-your-face assertion that knitting and making your own clothes are linked to far wider issues such as the future of the planet, the responsible use of resources, and the need for creativity and imagination in daily life and objects.


We Believe …
In making your own reality.
In making your own clothes.
In making sure earth’s resources aren’t squandered today, leaving nothing for our futures.
In making our own yarns.
In making old skills and new technologies work together in harmony.
In making for the love of creation.
In making instead of throwing away.
In making it possible to live a thoughtful and creative life, even when it seems impossible.
In making chaos.
In making love not war.
In making a stand.

– Rachael and Louize, Prick Your Finger

…but Prick Your Finger was never too shy to make a strong statement; it was the only shop I know of where it was possible to buy yarn-on-the-bone, for instance. This yarn hailed from the Lake District (where Rachael is from) and was handspun from the fleeces of the Herdwick Sheep who live there.

Yarn on the bone - Prick Your Finger
Yarn on the bone – Prick Your Finger

Yarn-on-the-bone celebrated the animal origins of wool and highlighted its relationship to a living landscape in which death and regrowth are an integral part.

Yarn-on-the-bone possibly never had a great commercial future as a Big Seller for knitters. What would you do with all the sheep bones once you’d finished knitting from them? And wouldn’t the macabre aspect of working with yarn in this way put some people off? However as a cultural statement, yarn-on-the-bone was an excellent cheeky V-sign to the slick, non-traceable homogeneity of most of the textiles available on the High Street today. This was the point of many of the things for sale in, and projects purveyed by, Prick Your Finger; they acted simultaneously as cultural statements and practical items which may be purchased and put to use, emphasising the idea that the meaning of our lives lies in our actions and in our labours.

The Prick Your Finger yarn range expanded over time to include Swaledale worsted-spun in Diamond Fibres Mill in Sussex, and also Teeswater and Romney. It was one of the first places to sell breed specific yarn directly to the public in central London. The shop also stocked yarns from a huge variety of other small, UK yarn-producers, whose ethos towards the sustainable production of yarn was aligned with the unique perspectives of Louize and Rachael and their Prick Your Finger manifesto. In this way, Harries and Matthews supported and promoted British Wool. They also spun with the fleeces of rare-breed sheep and sold the resulting yarns in their shop at a rate which is commensurate with the quantity of labour involved in producing handspun. Such skeins hanging in Prick Your Finger cost more to produce than imported, millspun yarn, and for me this particular Prick Your Finger range was both a practical way of making some of the rarer breed’s fleeces available to knit with, and also an implicit, cultural criticism of the monoculture of Merino and the mass-importing of wool which make High Street prices a possibility. Sitting in the shop for any length of time, you overheard daily conversations had with customers about their pricing structure and the situation for UK wool; the ideas being shared in these exchanges were an important cultural aspect of life in the shop.

When Rachael and Louise launched their own-brand, small batches of breed-specific yarns, the occasion was often accompanied by a blog-post celebrating the history of the breed involved, and making creative suggestions about what it might be used to knit. I learnt alot about what can be done with yarn made from some of the sheep with rougher fleeces – such as the Rough Fell – through reading the Prick Your Finger blog.

Rachael’s posts about the Rough Fell breed of sheep and the use of its yarn to produce signage for the shop suggested new uses for fleeces which farmers might otherwise only be paid pennies for by the Wool Marketing Board;

‘Prick Your Finger’ aims to offer knitters the chance to make ANYTHING, which is why we are learning about sheep breads. Each sheep grows a different type of yarn. The letters on the front of our shop are knitted in one of the toughest, most weather proof wools, the ROUGH FELL.

Rachael Matthews, Prick Your Finger

Rough Fell wool signage, photo by Rachael Matthews and used here with kind permission

This signage was described by Susanna Edwards in ‘Design Week’ magazine as follows;

“an example in the whispering category of typography, Prick Your Finger is a contemporary haberdashery in Bethnal Green……It’s signage is innovative, yet quiet in its content, process and display. Hand-spun typography has been made from the wool of Rough Fell sheep, the sturdiest mountain breed in Britain. Too rough a material to wear, it has been spun un-washed to produce typography that is full of lanolin that makes it waterproof. It is homemade: only a spinning wheel and a crochet hook was required, and no sign writer or manufacturer was required. Even the name “Prick Your Finger” pertains Sleeping Beauty falling asleep.”

Susanna Edwards clearly picked up on the strong themes of place which ran through the branding and impetus of Prick Your Finger. When entering the shop, I always found myself thinking of the Lake District and the sheep breeds historically associated with that region – the Swaledale, the Herdwick and the Rough Fell. This association is not accidental; it was forged through the frequent references to the area which appear on the Prick Your Finger blog. In terms of closing the gap, Rachael’s posts about the places where the stuff in her shop comes from gave me the sense of being involved somehow in the future of those places and the importance of keeping the regional sheep breeds going, and of finding new, innovative markets for their unique, breed-specific wools. I loved how in posts like Swaledale Man, Rachael linked the weather in the Lake district with life in the shop, building a fun snowman out of white balls of wool, and sharing her mother’s views on the snow up North; it seems a clever and imaginative way of reminding us where wool comes from.

Ssaledale man, photo by Rachael Matthews and used here with kind permission

The idea that we are all stakeholders in The Wool Industry was emphasised by the show put on by Rachael and Louize in the Stanley Picker Gallery in London at which visitors could physically become part of a Wool Mill for a day: Murder at the Wool Hall provided gallery goers with an opportunity to engage in the idea of Wool Production in an innovative, participatory way.

Fleece Orbit wool from within the M25, packaged in hand-printed sacks made by Louise and Rachael, photographed by Felicity Ford

Wool from within the ring of the M25 was bought into the exhibition space in specially designed hessian sacks, and participants could card that wool and/or spin with it.

50g wool from within the M25, carded and photographed by Felicity Ford

The issue of the energy expended in spinning yarn was explored through a contraption in which a bike was connected to a generator which was connected to an electronic spinning wheel. This meant that two people – the person cycling on the bike and the person spinning yarn at the wheel – could explore together the energy required to add a twist to WOOL and to turn it into yarn. Exuberantly designed sheets were available for noting ideas or impressions from participating within the temporary Wool Mill, and Rachael and Louise wore aprons emblazoned with an image of a historic carding machine from 1790, as if to identify their wearers as machines within the temporary wool mill.

Aprons for “Murder at the Wool Hall” hand-printed by Prick Your Finger

Explaining the entire process of Wool Production to everyone who came into the Stanley Picker Gallery and introducing people who had never used a spinning wheel or carded wool to the yarn-making process turned the installation into an experimental learning space for folk to explore questions surrounding production and consumption. It also linked up the physical landscape of London and its detested encircling Motorway with wool, which is almost exclusively presented as being from the countryside. This presentation of rare-breed sheep wool (the wool from inside the M25 is from Whitefaced Woodland sheep, grown at Mudchute Farm in London) as an urban material – to spin by cycling on a bike and listening to Kraftwerk – is utterly unique amongst representations of the sheep-to-shawl idea. It fuses the energy and coolness of punk with the agricultural heritage of the UK – much in the same way that Rachael often posted about punk bands, right beside her posts about wool and art projects on the Prick Your Finger blog.

One might argue that the many things on offer at the Stanley Picker Gallery to a visiting public were not materially much different to what can be found at any of the local guild meetings dotted around the countryside, but such a comparison overlooks the massive power for change and inspiration possessed by the impressive Prick Your Finger aesthetic – a flavour of which I hope to have conveyed in this post. Yarn-on-the-bone, hand-knitted Rough Fell typography, Snowmen made from balls of Swaledale yarn, and a bicycle-powered-electric spinning wheel etc. present WOOL in new and imaginative ways, which bring ideas about the imaginative possibilities of its potential use – and its value – to new audiences.

The aesthetic of Rachael and Louize and their amazing Prick Your Finger project made the ideas they were purveying palatable to folk who might resent the decree from on high that they ought to wear more WOOL, and – crucially – made wool relevant to the people who might not know that guild meetings and agricultural rare-breed shows exist. Prick Your Finger offered an alternative perspective on wool to its rural associations with Tweedy britches and green pastures and suggested that we can keep traditions alive without being traditional.

As with the importance of keeping all our diverse, individual sheep breeds alive, so is it necessary to have a culture of wool which is rich and multi-faceted. Prick Your Finger and all of the labours of Rachael Matthews and Louize Harries gave us new ideas about what we can do with wool and brought the debate about its production and consumption into unexpected places.

I can’t help wondering just a little bit whether the Prince of Wales knows about Prick Your Finger, and about the reply sent from Buckingham Palace to Rachael Matthews when she wrote to tell the Queen about the Cast Off Knitting Club, instigated in Central London in 2000:

Would the Palace be able to suggest a place for knitting meetings now that HRH is behind the Campaign for Wool?


Many thanks to Rachael Matthews and Louize Harries for all the glory days of Prick Your Finger, you have left a lasting legacy that is positive and celebratory, and it was great to revisit it here this evening. We at Wovember hope to continue the correspondence that you began with HRH, and to build on some of the things that you inspired in us almost a decade ago.

0 thoughts on “Prick Your Finger

  1. Wow. I am honored to be mentioned in the same blog post as Prick Your Finger. This post has given me so much to think about, and I considered myself one who has thought pretty deeply on this particular topic.

    Thanks for bringing these issues to the knitting public’s attention. It can get lonely on this side of them.

    1. Thank you Susan, I’m really glad you enjoyed my post. Loads of your writing in the past – I’m thinking especially of this one: – have made me think about what goes into the production of yarn, and of the realities of farming which we must support, as knitters, through our buying choices.

      In my head you and PYF are absolutely part of the same important conversation on, and movement towards, shifting perspectives on where what we buy comes from. Through both of your blogs I learn more about how in buying locally produced materials, we invest in communities, employment and culture as well as in YARN. Hurrah for Juniper Moon Farm and Hurrah for Prick Your Finger x

  2. Prick your finger is new to me, except for the fact that I remember you Felix speaking about them re your first badges.

    What an inspiring job they do. Such valuable information you are sharing here. It’s a whole universe, isn’t it?

    Incidentally, I saw – by pure coincidende – that they are offering a pdf download of a pattern my grandmother must have used decades ago to knit an aran sweater using Shetland wool. I felt rather sentimental – as I always do about wool!

  3. Wow! This is so inspiring, I was a the V&A Cast Off event which got me back into hand knitting – and now I’m in Canada where there isn’t the same heritage. I’d LOVE to be a part of this. Yarn bombing is the thing over here.

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